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骂她们能有26亿阅读,难怪《青你2》还不住手
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骂她们能有26亿阅读,难怪《青你2》还不住手

1 四月 2020 - 16:04
近期最火的综艺,莫过于《青春有你2》。
 
哪怕你没有关注这档选秀节目,也难免在各大社交媒体上看见一句“淡黄的长裙,蓬松的头发”。
 
如此清新怡人的描写,却承载着让无数人夜不能寐的灌耳魔音。
 
 
但《青你2》的“出圈”方式,不只是这些奇奇怪怪的洗脑言论,还有女孩之间明里暗里的“针锋相对”。
 
 

被“献祭”的选手

 

事情是这样开始的:
 
节目中,初评级为A的练习生段小薇,在第一轮公演选歌时选择了风格可爱的《恋爱循环》,但是在选组员环节,她却出人意料地选择了气质与歌曲迥异的赵小棠。
 
 
选择一出,众人皆惊,镜头紧盯着赵小棠表情,屏幕中的特效字和剪辑进来的其他选手的评论,也突出显示了她的震惊和疑惑。
 
好像从此开始,两人就结下了“梁子”。
 
之后的小组训练,两人关系的“不和”再次被表现出来,一方说话时另一方“不爽”的微表情,公演照片中两人之间醒目的距离感,都似乎在强调“塑料姐妹花”的恶劣关系。
 
在节目组的操作和营销号的助推下,舆论纷纷开始指责段小薇是心机绿茶,故意不让赵小棠表演优势曲目,甚至要求段小薇退赛。
 
△段小薇微博下网友的评论
 
有了这些铺垫,哪怕赵小棠在节目中夸赞了段小薇,也被片面截图,带上#如何委婉评价一个人有心机#的话题冲上热搜。
 
△截图刻意选取了赵小棠的表情
 
似乎对吃瓜群众来说,她们俩就该是死对头,就该互撕到底,这样才足够有趣。真正的关系如何,并不重要。
 
“塑料姐妹花”一词漫画式地、负面地简化了女孩之间复杂的关系。节目组的恶意剪辑与营销也强化了这一印象。
 
如果说赵小棠和段小薇之间的误解还是小打小闹,“冰清玉洁”四胞胎姐妹则几乎在节目中实现了“社会性死亡”。
 
在第一轮公演之前,四胞胎姐妹中的老四申洁与另一位选手王承渲争夺舞台C位。申洁的三位姐妹把票都投给了她,帮助她赢下,接着就被网友指责“抱团”。
 
 
在一轮热搜过后,老大申冰被扒出现实中插手他人感情(实则男方隐瞒了婚姻事实),风评降到谷底。随后,申冰选择退赛。
 
即使如此,网络暴力也早已无差别地扫射到了四姐妹身上,她们被网友称为“魑魅魍魉”,被扒旧照,被P成表情包。
 
申冰的微博下,有接近7万条的辱骂,最热一条点赞量近10万。
 
 
即使舆论发酵到难以控制的地步,在上周更新的节目中,仍呈现了申洁接连被导师Lisa和青春制作人蔡徐坤质疑C位的画面,引发了又一轮口诛笔伐和叫好声。
 
还有观众发现,后期制作在对待申洁和王承渲时的偏心,似乎意在替观众泄愤。
 
 
到今天为止,除申冰外的三姐妹排名已经跌至末端,申洁垫底。
 
但她们“罪”不至此。
 
尽管人们渴望从真人秀中看到“真实的人”,但只要有镜头和节目组的存在,就一定会有表演的成分。至于节目剪辑,连纪录片都有预设立场,我们怎么能相信节目组可以完全中立,不对剪辑效果负责?
 
我们不知道选手的举动,是否出于节目组为了综艺效果的安排,但就算是女孩之间有偏好、有竞争、有分歧,那也是十分正常的事。
 
出现纷争,节目组不如实记录前因后果,反而通过片面的剪辑,放大冲突,引导网友对选手们进行情绪的宣泄。
 
最后得到的,就是用谩骂堆积起来的热搜与流量。
 
 
嘲讽总是比夸人来得爽快,负面消息总是更刺激传播。
 
为了追逐流量而“献祭”选手、丑化女性关系,让一开始对这个节目抱有期待的我,彻底失望了。
 
 

资本下的女团选秀

 

在《青春有你2》主题曲MV的一开头,导师团之一的蔡徐坤便坚定地告诉屏幕前的各位:
 
我们不定义女生,不定义女团,而是期待那个未知的X。
 
尽管最终决定胜负的投票权掌握在观众们手里,爱奇艺却似乎比观众更急切地希望“重新定义女团”,前期的话题炒作也大多集中在几位与传统路线不尽相符的选手身上:
 
比如造型中性的练习生。短发,裤装,外加表演时犀利的眼神,不仔细看会以为是男团练习生混入其中,逃不掉被人一遍遍吐槽“破坏女团风格”。
 
△走中性风的练习生陆柯燃和林凡
 
比如长相不符合主流“白瘦幼”审美的选手,常被强加上“灭霸”、“胖虎”之类的外号。
 
△练习生上官喜爱
 
比如离过婚的选手。传统偶像被要求纯洁无暇,在一些偶像圈子里,谈恋爱都是大忌,更别说离过婚了。
 
△练习生蔡卓宜曾经历过一段婚姻
 
关于女团标准的大讨论在《创造101》时就已经展开。
 
日本AKB48系偶像团体走的是“养成系”路线,性格好、长相可爱、接地气的偶像更惹人怜爱。韩国成熟的偶像工业则培养出了很多全能型选手,肤白貌美大长腿,唱跳rap个个行。
 
在这两个国家,偶像行业都已经培养出其特定的圈子和共识。
 
此前,国内偶像选秀是单纯的模仿者,而自打王菊在《创造101》中喊出“重新定义女团”的口号后,非传统偶像反而成为这片大地上最为显眼的存在。
 
中性风使人双重心动,相貌平平实力派在偶像赛场上显得又叛逆又霸气,哪怕是蔡卓宜——她的出现,则让人们反思,偶像工业里的标准是否太过苛刻,以及“离婚”又是否是女性身上的“污点”。
 
每个人都在偶像选秀中寻找不同的东西,单一的完美少女形象已经难以满足观众的需求。除了可爱女生和性感女神外,女性还有其他千百种模样:
 
也许不完美,但还是可以slay全场。
 
资本敏锐地嗅到了世人对非传统偶像的关注,于是形形色色的练习生出现在《青你2》的舞台上,由此引发一系列的讨论。
 
尽管所谓的“定义女团”和炒作选手的不和,同样是节目组的营销手段,但其意义却有着云泥之别。
 
前者强调选手的差异性,打破刻板印象,鼓励观众通过支持心爱的选手来表达自我。
 
后者则突显选手之间的矛盾、放大选手的实力不足,挑选选手做成靶子,供吃瓜群众发泄不满,尽情讽刺。
 
少有人想过,镜头之外的偶像们同样是个凡人。
 
无论是自愿表现还是被公司“安排”,无论有没有做好应对舆论的心理准备,在上台后,这些偶像练习生可能并没有多大的主导权。
 
这些年轻的女孩随时可能被捧上云霄,又随时可能被节目组抛向舆论,成为资本的牺牲品。
 
在这个消费主义和娱乐至死的时代,“梦想“”迷恋“和”快乐“都变得像可以量产的商品。
 
也许这种现象并不是完全负面,但作为消费者/观众的我们,还是需要保持一些人对人的善意。
 
别被资本利用,也别被流量借刀。
 
 
 
作者:啖先生
翻译专业在读,关注性别问题,不想出远门,想在太阳系老老实实呆一辈子
 
P.S. 本文观点仅代表特约作者个人观点,部分图片来源网络。
(未经许可,禁止转载)

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